Slide 1

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Popular logos show up everywhere – for example as tattoos on young arms, or embossed leather insignia on luxury handbags. There are thousands more examples all around you, but does your company logo carry such recognition power?

In the Middle Eastern market there is a crucial need to be a brand not just another regular drink or type of clothing. FCB’s corporate branding team is the perfect resource to transform you into a corporate brand with identity and personality, unique in customers’ minds and perceptions.

Google managed itself as a brand and in March 2015, stunned the medical world with a claim that human beings would live for 500 years. But be careful - Google is not a search engine anymore, it is a corporate brand. We believe some of the major names in the Middle East deserve to be a corporate brand and we are determined to make this dream come true.