Slide 1


FCB marketing consultants use market assessment and competitive analysis to provide critical input to business and brand strategy formulation. FCB focuses on assessing the three C’s – Customer, Competitor and Company – to uncover brand and business-related growth opportunities.

Market assessment issues addressed:

What are customers’ needs and buying processes?
How do customers perceive the brand relative to key competitors?
What are the company’s relative strengths, weaknesses, opportunities and threats?
What opportunities exist for improving the company’s market position?