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Marketing plan development should extend directly from market assessment and positioning development activities.  Our marketing plan consultants synthesize key strategic marketing elements, to direct downstream marketing efforts including marketing mix definition (4 P’s), branding, advertising and social media integration.  FCB offers marketing plan consulting services, resulting in strategic, actionable plans to drive growth

Key issues addressed in marketing plan-consulting projects:

  • What are the primary marketing objectives, strategic initiatives and plans, drawing on prior step inputs?
  • What elements of the marketing mix — Product, Price, Promotion and Place — provide the greatest leverage?
  • Can marketing resources be realigned to improve efficiency and effectiveness?
  • Are there opportunities to improve marketing and sales planning, through redesigned systems, processes or organizational structure?